Author Branding – More Than Your Logo and Tagline

For the writers among us…

Spellbound Scribes

Many of the external elements of my brand can be seen here.

Whole books have been written on author branding, but I wanted to go over the basics today since a lot of people seem confused by the idea. Even though I have a background in marketing, I used to be intimidated, too, until I realized branding is really about how you present yourself to the world. After watching my day job company go through a multi-year re-branding process and reading up on it applies to authors, I’ve learned quite a bit.

We usually think of logo, maybe tagline, when we hear “brand.” Yes, those are the most obvious aspects, but branding is much, much more. Think of the term as meaning your “whole package.” Within that, there are elements that are more internal to you as an author (but still affect those you interact with) and those that are…

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Three Books Nominated for the Midwest Book Awards!

Can you tell we are in the height of contest season? That seems to be all I talk about here anymore. That will change, I promise. But not today.

I’m over the moon because THREE of my books are finalists in the Midwest Book Awards. What’s more, Daughter of Destiny and Camelot’s Queen are two of the three finalists in the fantasy category! Been Searching for You is a finalist in the romance category.

We will find out who wins on May 12.

Please Vote for Camelot’s Queen in the RONE Awards

I have two books up for RONE awards (sponsored by Ind’Tale Magazine) this year: Camelot’s Queen and Been Searching for You.

Camelot’s Queen is up for voting this week. Popular vote is what turns a nominee a into a finalist and gets her books in front of judges, so please vote.

You MUST be registered at www.indtale.com in order to vote for the RONE Awards, so please sign up now. It’s a simple process:

  1. Register at www.indtale.com.
  2. Click the verification link sent to you via email. (If you don’t verify, you won’t be able to vote.)
  3. Don’t forget to vote at http://www.indtale.com/2017-rone-awards-week-one for Camelot’s Queen.

If you have any trouble, please email me at nicole [dot] evelina [at] att [dot] net and I will try to help you.

Voting is open all week, April 17-23. You can only vote once per registered email address. Thanks in advance!

Award-winning historical fiction and contemporary romantic comedies

Writing Strong Women Since 1999.

I began writing what would become the first Guinevere novel in September of 1999. That book took me over a decade to complete. The others have gone faster (Been Searching for You took only two months), but what hasn’t changed is my passion for what I do and for making sure my books are ones I would be proud to have any woman (and her daughters) read.

I started out as a historical fiction writer, and that will always be my first love, but I’ve recently branched out into contemporary romance/women’s fiction, too. It wasn’t a conscious choice. When a character comes to me and asks me to tell her story, I can’t resist.

No matter the time period or the genre, I believe in writing about strong women. They may be able to wield a sword, use magic or simply stand firm to what they believe in. History has had enough passive, docile women. It’s time for new role models to have their say.

Published Novels

Update: Awards, Google Play, Writing and More!

Grinning like a fool, but I do love my awards.

Yes, I’m still here. Quick update for everyone.

What I’ve been doing

  1. Traveling to the Chanticleer Author’s Conference (see photo) and visiting Seattle (OMG, that Pike’s Place Market…I would give anything to have something like that here!).
  2. Writing on The Once and Future Queen, my debut non-fiction book tracing the evolution of the character of Guinevere from her Celtic roots to today.
  3. Auditioning actresses to narrate the audio book version of Madame Presidentess.

Award updates

  • Daughter of Destiny and Been Searching for You took home Silver in their categories at the Independent Book Publishers Association’s (IBPA) Benjamin Franklin Awards last weekend.
  • Camelot’s Queen won First in Category (Mythic and Legendary Fantasy) in the Ozma Awards, sponsored by Chanticleer Reviews.
  • Camelot’s Queen and Been Searching for You are both nominees for In D’Tale Magazine’s RONE Awards. Voting starts Monday and I need your help to get into the finals. Look for a post on Monday with directions on how to vote.

One thing you can do now: You MUST be registered at www.indtale.com in order to vote for the RONE Awards, so please sign up today. It’s a two-step process:

  1. Register at www.indtale.com. 
  2. Click the verification link sent to you via email. (If you don’t verify, you won’t be able to vote.)

Book news

More from me soon, I promise!

Two Award Wins – No April Fools Joke

I have two happy announcements that are no joke!

I found out this morning that Been Searching for You took third place over all categories in the Lyra Awards for Fiction!

Tonight at the Chanticleer Author’s Conference, Camelot’s Queen took home first in category in the Ozma Awards for Fantasy.

Needless to say, it’s been a great day!

Camelot’s Queen Finalist for Foreword Indies Fantasy Award

Can you take two award announcements in one day?

I just found out that Camelot’s Queen is a Foreword Indies Book of the Year finalist in the Fantasy category! There were 2,200 titles submitted in 65 categories. Winners will be announced June 24!

Double IBPA Awards Finalist

Yes, more awards, but this is a really big one in indie publishing.

I’m so excited that two of my books have made it into the finals of the Independent Book Publishers Association (IBPA) Benjamin Franklin Awards. Daughter of Destiny is a finalist in the Best New Voice: Fiction category and Been Searching for You is a finalist in the Romance category. We’ll find out if either of them wins the Gold Award on April 7. Regardless, they are both Silver Award winners.

How Buffy the Vampire Slayer and Feminism Influenced Guinevere

My monthly Spellbound Scribes post…

Spellbound Scribes

That may be the oddest blog title I’ve ever written.

I’ve been thinking a lot lately about how the society and culture around us impacts the work we produce as writers. What got me on this train of thought? Well, I’m working on a non-fiction book on the evolution of the character of Guinevere in literature from the Welsh triads through my own novels. My thesis is that each version of Guinevere reflects the society in which and for which she was written.

And this is true of my own version. I started writing her in 1999. The 1990s, especially the late 90s, were a time when women were coming into their own in pop culture. It’s the time that started what we now call “Third Wave Feminism.” (Buffy has even been cited at as Third Wave Feminist Icon by The Atlantic.) Here’s the brief timeline:

  • The…

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