Most presentations are geared to last about 40-60 minutes, but Nicole can tailor them to shorter or longer time slots as needed.
Marketing Plans for Traditional and Indie Authors (can be presented in a hour, but a two-hour or longer workshop is best so we can have audience interaction)
In today’s publishing world, it’s not only indie authors who have to handle the lion’s share of marketing their book. Increasingly, traditionally published authors are being asked to shoulder the burden. So where do you start? Drawing on 15 years of professional experience and a master’s degree in public relations, as well as her own experience as an author, Nicole Evelina will lead you through creating your own marketing plan. You’ll learn how to:
- Get an idea of the market for your genre
- Research competitive and comparative books
- Identify your strengths, weakness, opportunities and threats
- Identify your target audience
- Develop key messages about your book and yourself as an author
- Plan what tactics you will use before launch, during your launch and after to gain and sustain sales:
- Distribution – online and physical stores
- Getting endorsements
- Paid advertising
- Social media
- Your web site content
- Guest posts/writing articles
- Events/speaking engagements
- Media relations
- Tapping into online and real-life organizations
- Using giveaways and ARCs to build buzz
- Getting reviews
- Supplemental materials you’ll want to have on hand
- Measure for success and evaluation of ROi
Nicole will share her own marketing plans with you, so you can see how one looks when complete, as well as provide handouts you can use as templates to create your own plan. Nicole has won international communications awards for her marketing plans and regularly writes them for her day job.
Show Us Your World: Writing Setting and Description in Fiction
Setting and description are key to immersing your reader in the world of your novel. But how do you accomplish this without overwhelming your readers with pages of flowery prose? Nicole Evelina shares her tips for writing description that will leave your readers wanting to live in the world of your book without sacrificing pace.
Self-Editing Tips and Tricks
Editing. That one little word conjures a range of emotions in writers. Some love it. Some hate it. No matter how you feel about it, it’s a necessary step to get your novel ready for publication. Nicole Evelina will teach you some tips and tricks she’s learned over the last several years that will make self-editing a much easier step. Highlights include how to:
- Break your editing into rounds so that you don’t have to tackle everything at once.
- Examine dialog, description, characterization and action.
- Use a beat sheet to check pacing and balance of power.
- Make every word count without having to agonize over every sing word.
- Use advice from beta readers and contests to strengthen your novel.
Writing Historical Fiction: Making the Past Relevant to Today’s Readers
Ever wanted to try your hand at historical fiction but didn’t know where to start? Award-winning historical fiction author Nicole Evelina will show you it’s not as intimidating as it may seem, even if you’re not a fan of research (though it helps if you are). She’ll cover research methods and sources, how research informs plot, how to handle characterization in other time periods, how to bring the past to life, mistakes to avoid, and more. Whether you’re just dipping a toe in the historical waters or have already published in this genre, you’re sure to learn something new.
Research For Historical Fiction and Non-Fiction
Research is the lynchpin of good historical fiction and essential to well-written non-fiction. It’s what enables us to bring worlds to life for our readers, to take them back in time. It’s also what sets professional authors apart from amateurs. Drawing on her college training and nearly 20 years of research for four historical fiction and three non-fiction books (two yet to be published), Nicole Evelina will teach you how to:
- Distinguish between reliable sources and those best left alone.
- Use Amazon/WorldCat as research tools.
- Determine what types of things you need to research.
- Use primary and secondary sources to enrich your research.
- Find experts for phone or in-person interviews
- Access hard to find materials for free (or cheap)
- Get the most out of your research time
Kill the Cliché: How to Write Romance That’s Unexpected
Looking to make your romance novel stand out? It’s not as hard as you may think. While it’s true the romance genre relies on certain tropes to power its stories (friends to lovers, enemies to lovers, second chance at love, etc.), that doesn’t mean your book has to be the same as all the others on the shelf. Join multi-award winning author Nicole Evelina as she helps you turn time-worn clichés into fresh ideas that will have your readers racing through the pages to get to that happily ever after.
Author Branding: How to Stand Out from the Crowd While Still Being “You”
When we hear the word “branding,” most of us automatically think “logo.” While that is one part of it, branding is actually so much more. It includes the way people feel when they interact with you, your “voice” both in your writing and online, and the image you project online and in person. In addition, branding encompasses your logo, author and book taglines and the fonts and colors you choose for your web site and marketing materials. Drawing on 15 years of professional experience in marketing and a master’s degree in public relations, as well as her own experience as an author, Nicole will help you understand branding through case studies of authors who do it successfully, as well as offer tips and exercises you can employ to discover your own brand.
Web Sites and Social Media for Authors
By now we all know that web sites are a must for anyone who wants to be taken seriously in any field. This is especially true for authors whose sites function as not only as virtual calling cards, but as portals for sales and interaction with fans. In this course, award-winning author Nicole Evelina will walk you through everything you need to do to set up a site of your own, from choosing a hosting company and buying a URL to deciding what information to include and how to organize your pages. She will also
show you how to incorporate branding and marketing best practices into your social media. In addition to using her own site and social media examples, Nicole will offer best practices from famous authors and show you how to emulate them.
Audio Books for Indie Authors
Audio books are the fastest growing segment of the publishing industry and are a relatively easy way to make money on books you’ve already written. The process may seem overwhelming, but Nicole Evelina will guide you through a few of the ways of getting your book from page to earbuds. She’ll help you understand your options for production, the cost involved, how to audition narrators and guide them once you’ve selected your talent, what the recording and editing process entail, and how to get your books out to your audience.
Starting Strong: Tips for Honing Your Novel’s First Chapter, Page and Line
Thinking of entering a contest or querying an agent/editor? Before you pull the trigger, take one more look at your first chapter, first page and first line. These are the elements that that will either suck your reader in or condemn your work to the trash pile. In this workshop, Nicole Evelina will give you tips to start your story off strong, as well as outline a few things readers, agents, editors and judges hate to see in the opening of a book. You only get one chance to make a first impression, so make sure your first pages are as gripping as they can be.
Back Cover Copy That Sells
You have mere seconds to convince a reader to buy your book. Besides your cover, the description on the back (or online) is the most powerful tool you have to make your case. But crafting that copy is easier than you might think. In this course, award-winning author Nicole Evelina will teach you a quick three-step method for writing copy that sings, in both fiction and non-fiction, with genre-specific tips.
How Acting Classes Can Make You a Better Writer
Writers are introverts, right? So at first glance, acting classes might seem like an odd choice for skill advancement, but the two disciplines really have a lot in common. Nicole Evelina will show you how acting classes can help you getting inside your character’s head by examining their motivation and using “method acting” techniques to “become” them as you write; improve the blocking (movement) and dialog in your stories; and help you gain confidence as a speaker so that you shine at readings and other speaking events.
How to Use Pinterest to Develop Your Story and Career
As an author, you can use Pinterest for far more than collecting recipes and craft ideas you probably won’t ever get around to trying. Nicole Evelina will provide tips for and share personal examples of how to:
- Create boards for your stories, settings and characters
- Use those boards in marketing and fan activities
- Use the images you find to brainstorm character attributes
- Collect images for future inspiration
- Provide a “human face” behind your author brand
- Advertise and hold contests on Pinterest to attract and retain readers
Public Speaking for Authors
Many people are terrified of public speaking, but as authors, it’s a skill we need to hone, regardless of if we plan to simply host readings of our work or go on to teach workshops at conferences, give interviews to the media or offer keynote addresses. In this presentation, Nicole Evelina will teach you how to overcome your fears, present effectively, use public speaking to advance your career and make money, and how to get gigs even when you are just starting out.
Resources for Self Published and Hybrid Authors
Just because you’ve self-published a book doesn’t mean you have to go it alone. In addition to your production team (editor, cover designer, etc.), there are a wealth of resources and partners out there to help make your publishing experience fruitful and fun. Nicole Evelina will share some of the ones she’s found during her personal crash course in learning how to self publish. She’ll tell you about associations/groups, books, websites/blogs, email lists, Facebook groups, contests and more that can be valuable tools for education, marketing and networking as you strive to break out in a crowded marketplace.
Working with a Publicity Company: What You Need to Know
Based on her experience using a major publicity company to promote her novel, Madame Presidentess, Nicole Evelina will explain what it’s like to have experts on your side when you are an indie or hybrid author. She’ll cover how to know when a publicist can help you, how to choose a company, what to expect from them, what they expect from you, and how to be a star client to maximize your ROI.
Getting and Working with an Agent
Querying (or the process of getting an agent) is known to be a tough, often demoralizing process, but it doesn’t have to be. Award-winning author Nicole Evelina will guide you through the process of deciding when and who to query, how to write a query letter, how to handle “the call,” and tips for interacting with your agent once you get that elusive “yes.”
Other writing/craft topics
- Writing strong female characters
- Writing romantic comedy
- World building
- Working with an editor/cover designer/layout artist
Victoria Woodhull: Forgotten by History
Former St. Louisan and First Woman to run for US President
Few people realize that the first woman to run for president in the United States was not Hillary Clinton in 2016; it was Victoria Woodhull in 1872 – 48 years before women were granted the right to vote. Born dirt poor to a con man and a religious zealot, Victoria would rise above abuse and social conventions to become a self-made millionaire who was:
- The first woman to run for President of the United States
- The first woman to speak before the House Judiciary Committee of Congress
- The first woman to run and own a stock brokerage on Wall Street
- One of the first women to run a weekly newspaper in the US
Join award-winning historical fiction author Nicole Evelina as she explores the dramatic and often unbelievable life of this real woman – a Spiritualist, suffragist, renowned public speaker and unlikely Presidential candidate who doesn’t appear in any history books. Nicole has written a historical fiction novel, Madame Presidentess, based on Victoria’s life.
Guinevere: Mysterious Mythological Queen
Everyone knows something about the legendary Queen Guinevere, even if only that she was King Arthur’s (often traitorous) wife. But that is only the tip of the iceberg. Join award-winning historical fiction author Nicole Evelina as she explores the many of identities Guinevere and how her role and personality changed as the legend evolved. Nicole is the author of three fictional works about Guinevere and spent 15 years researching Arthurian legend.
Spiritualism in 19th Century America
In the aftermath of the bloody Civil War, Americans were desperate to connect with departed loved ones. In March 1848, the Fox Sisters began a movement that promised to allow the living to communicate with the dead, a phenomenon called Spiritualism that would last into the 1920s. Famous Spiritualists include Sir Arthur Conan Doyle, Mary Todd Lincoln and Victoria Woodhull, the first American woman to run for president.
In this presentation, Nicole Evelina will give a brief history of Spiritualism, introduce you to the fascinating world of mediums and clairvoyants, show you some of the tools and tricks they used to communicate with the dead, and illustrate how Spiritualism helped women gain a voice in public forums.
Feminism and Suffrage in Victorian America
The first wave of feminism in the United States began in the 1830s and 1840s, leading up to the famous Seneca Falls Convention. These women were fighting for the right to vote, yes, but their movement ran much deeper; it encompassed the idea of female personhood outside of a man, sexual freedom, political equality and much more. In this presentation, Nicole Evelina will introduce you to many of the colorful characters who made up the early part of this movement. In addition, she’ll show you:
- How the causes of feminism and abolition were entwined.
- How the Civil War set the women’s movement back immeasurably.
- The myriad causes that were part of the women’s movement.
- What led the women’s movement to split into two competing parties.
- The truth behind the infighting within the women’s movement.
British Celtic Culture 101
The Celts were a diverse and fascinating people whose culture goes far beyond blue woad tattoos and female warriors. In this presentation, Nicole Evelina will draw on more than 15 years of research into the British Celts to help you understand daily life for the pre-Roman, Roman, and post-Roman British Celts, including:
- Daily life/food/clothing/entertainment
Other Historical Topics
- Celtic women
- Druidism and neopaganism (Celtic Wicca)
- Arthurian legend
- Women in 19th century America