Online Courses Now Available at Professional Author Academy

If one of your New Year’s resolutions is to learn more about writing, finish your book or maybe even to self-publish, you’re in luck. I’m now offering online courses on writing, business and publishing for authors of all experience levels, from aspiring to multi-published, at Professional Author Academy.

Here’s a look at the courses:

Business Courses 

Audio Books for Indie Authors
Audio books are the fastest growing segment of the publishing industry and are a relatively easy way to make money on books you’ve already written. The process may seem overwhelming, but Nicole Evelina will guide you through a few of the ways of getting your book from page to earbuds. She’ll help you understand your options for production, the cost involved, how to audition narrators and guide them once you’ve selected your talent, what the recording and editing process entail, and how to get your books out to your audience.

Basic Branding for Authors
When we hear the word “branding,” most of us automatically think “logo.” While that is one part of it, branding is actually so much more. It includes the way people feel when they interact with you, your “voice” both in your writing and online, and the image you project online and in person. In addition, branding encompasses your logo, author and book taglines and the fonts and colors you choose for your web site and marketing materials. Drawing on 15 years of professional experience in marketing and a master’s degree in public relations, as well as her own experience as an author, Nicole will help you understand branding through case studies of authors who do it successfully, as well as offer tips and exercises you can employ to discover your own brand.

Business Plans for Authors
A business plan is a roadmap to success. Whether you’re published or not, indie or traditional, a good business plan helps you in defining your goals as well as action steps you can take to reach them. In this course, you’ll learn an 11-step process for writing yours that will take only an hour or two to complete. Plus, you’ll get to see a real-life example of a business plan from your instructor. You’ll also learn how to set your budget and think through your long-term and short-term goals, uncover additional merchandising opportunities that could lead to income, and plan for your next year’s worth of book releases.

Legal Issues for Indie Authors
Being an indie author is more than just writing and publishing a book. Regardless of whether or not you choose to formally start your own publishing imprint, as soon as you make your first sale you are a business in the eyes of the law. This means you’ll have to pay taxes and make sure you follow local, state and Federal laws. In this course,* award-winning author and owner of Lawson Gartner Publishing, Nicole Evelina will walk you through the ins and outs of copyright, PCIP information and Library of Congress numbers, things to consider when starting your own publishing imprint, taxes and proper business record keeping. *This course should not be taken as legal advice. Please consult an attorney and/or tax expert before taking any action.

Marketing Plans for Authors
In today’s publishing world, it’s not only indie authors who have to handle the lion’s share of marketing their book. Increasingly, traditionally published authors are being asked to shoulder the burden. So where do you start? Drawing on 15 years of professional experience and a master’s degree in public relations, as well as her own experience as an author, Nicole Evelina will lead you through creating your own marketing plan. You’ll learn how to:

  • Get an idea of the market for your genre
  • Research competitive and comparative books
  • Identify your strengths, weakness, opportunities and threats
  • Identify your target audience
  • Develop key messages about your book and yourself as an author
  • Plan what tactics you will use before launch, during your launch and after to gain and sustain sales:
    • Distribution – online and physical stores
    • Getting endorsements
    • Paid advertising
    • Social media
    • Your web site content
    • Guest posts/writing articles
    • Events/speaking engagements
    • Media relations
    • Tapping into online and real-life organizations
    • Using giveaways and ARCs to build buzz
    • Getting reviews
    • Supplemental materials you’ll want to have on hand
  • Measure for success and evaluation of ROi

Nicole will share her own marketing plans with you, so you can see how one looks when complete, as well as provide handouts you can use as templates to create your own plan. Nicole has won international communications awards for her marketing plans and regularly writes them for her day job.

Self-Publishing 101
Self-published authors are more than just writers. We’re our own business managers, sales force, distribution team, marketers and more. This course will teach you everything you need to know to self-publish as a professional and produce books of equal or greater quality than traditional publishing houses.

This course is actually several courses in one, as I offer many of these modules separately. Here’s what you’ll learn:

  • The benefits of self-publishing
  • How to write a business plan
  • Budgeting
  • How to handle editing/proofreading
  • How to get a great cover design
  • Options for interior book formatting
  • Distribution: Ebooks, print and audio
  • How to sell your book to libraries and bookstores
  • Legal issues for indie authors: copyright, Library of Congress, forming your own imprint, taxes, recording keeping and expenses
  • Marketing and PR basics
  • Your digital media strategy: website, social media and branding

Steps to Self-Publishing
Self-publishing a book is more than uploading it to Createspace and clicking “publish.” There are several steps necessary in order to produce a book that is equal to or better than those from traditional publishing houses. In this course, award-winning self-published author Nicole Evelina will walk you through everything you need to know about professional editing, cover design, interior formatting, production​, sales and marketing in order to make your book as professional as possible. She’ll also teach you how to budget for the expenses involved and cover the advantages and disadvantages to choosing to publish independently.

Web Sites and Social Media for Authors
By now we all know that web sites are a must for anyone who wants to be taken seriously in any field. This is especially true for authors whose sites function as not only as virtual calling cards, but as portals for sales and interaction with fans. In this course, award-winning author Nicole Evelina will walk you through everything you need to do to set up a site of your own, from choosing a hosting company and buying a URL to deciding what information to include and how to organize your pages. She will also show you how to incorporate branding and marketing best practices into your social media. In addition to using her own site and social media examples, Nicole will offer best practices from famous authors and show you how to emulate them.

Writing Courses

Self-Editing
Editing. That one little word conjures a range of emotions in writers. Some love it. Some hate it. No matter how you feel about it, it’s a necessary step to get your novel ready for publication. Nicole Evelina will teach you some tips and tricks she’s learned over the last several years that will make self-editing a much easier step. Highlights include how to:

  • Break your editing into rounds so that you don’t have to tackle everything at once.
  • Examine dialog, description, characterization and action.
  • Use a beat sheet to check pacing and balance of power.
  • Make every word count without having to agonize over every sing word.
  • Use advice from beta readers and contests to strengthen your novel.

Setting and Description in Fiction
Setting and description are key to immersing your reader in the world of your novel. But how do you accomplish this without overwhelming your readers with pages of flowery prose? Nicole Evelina shares her tips for writing description that will leave your readers wanting to live in the world of your book without sacrificing pace.

Writing Historical Fiction
Ever wanted to try your hand at historical fiction but didn’t know where to start? Award-winning historical fiction author Nicole Evelina will show you it’s not as intimidating as it may seem, even if you’re not a fan of research (though it helps if you are). She’ll cover research methods and sources, how research informs plot, how to handle characterization in other time periods, how to bring the past to life, mistakes to avoid, and more. Whether you’re just dipping a toe in the historical waters or have already published in this genre, you’re sure to learn something new.

Convenient and Reasonably Priced
I know what it’s like to try to fit learning into a life already filled with work, family, writing and other responsibilities. That’s why these courses don’t require any homework and can be taken at your own pace. All courses include a welcome video and narrated Powerpoint slides. Many also include a recommended reading list and other handouts for reference or use as a worksheet or template.

Plus, they are cheaper than your average college course, which runs about $1,500/course (at $500/credit hour), or even many Writer’s Digest Online Workshops, which average between $200-$600+. I offer a tiered pricing structure based on the amount of information in each course. You can pay all at once or installments.

Basic – $100/course

  • Legal Issues for Indie Authors
  • Writing Setting and Description

Standard – $200/course

  • Audio Books for Indie Authors
  • Business Plans for Authors
  • Self-Editing

Advanced – $300/course

  • Branding for Authors
  • Website and Social Media for Authors
  • Steps to Self Publishing

Premium – $500/course

  • Marketing Plans for Authors
  • Writing Historical Fiction

Premier – $1,000/course

  • Self Publishing 101 (This course is several courses in one, including Steps to Self Publishing, Business Plans, Marketing Plans, Legal Issues, Web and Social Media. If you bought the classes separately, you’d pay $1,400.)

To register, just head over to Professional Author Academy.

Stay Up to Date
I’m planning to add new courses several times a year, so if you’d like to be notified when there is a new course or a current course goes on sale, please sign up for my course newsletter.

Future Planned Courses

  • Advanced Author Branding
  • How to Use Pinterest to Develop Your Story and Career
  • How Acting Can Make Your a Better Writer
  • Public Speaking for Authors
  • Starting Strong: Tips for Honing Your Novel’s First Chapter, Page and Line
  • Resources for Self Published and Hybrid Authors
  • Working with a Publicity Company: What You Need to Know
  • Building Strong Characters
  • How to Write a Query Letter That Goes You Noticed

If you have any suggestions for future courses, please email me at nicole[dot]evelina[at]att[dot]net. I’d love to know what you want to learn about!

And please spread the word about this new resource to all the writers in your life.

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This Writer’s Life

I don't have a source for this image. If anyone knows it, please contact me or put it in the comments so I can attribute it.

I don’t have a source for this image. If anyone knows it, please contact me or put it in the comments so I can attribute it.

I received an interview request from Webucator: Expert Instructors Blogging last week to help celebrate National Novel Writing Month. They are going to share my answers with their students and I hope you can benefit from them as well.

What were your goals when you started writing?

Writing is an innate thing for me. I started writing when I was a little girl, simply because I wanted to tell stories. I can still remember typing out my very first story (one whole page!) on a typewriter, years before computers became the norm. Throughout my school years, I wrote several stinkers and one that was actually pretty good, never having a clue that I was honing skills for a future career. That was the last thing on my mind. Even up until a few years ago, my goal was just to tell the stories that were in my head.

What are your goals now?

My current goal is to get my first book published. (I’ve completed several, both in historical fiction and women’s fiction/smart, sweet romance.) After that it will be to continue to be able to share my novels with the world. But that’s just the distribution, behind it all the goal remains the same: tell the stories that are desperate to get out of my brain. If I didn’t have writing, I’m sure I’d go insane (although the current state of sanity is questionable at best).

What pays the bills now?

I work in the marketing department of a health care system, handling internal communications. I’m a certified business communicator, and one of two writers in our department. That means when I’m not novel writing at night, on weekends and vacation days, I’m doing business writing. It’s not a bad thing to have your entire life be writing, but it can be exhausting!

Assuming writing doesn’t pay the bills, what motivates you to keep writing?

The voices in my head! Seriously. I’m one of those crazy writers who hears her characters and when their story is ready, darn it, they want out and they let me know it! Beyond that, it’s a passion for writing and a certainty that this is what I was born to do. The world may not know it yet, but I do, and I’m going to keep telling stories until one finally catches on. I have no doubt that it will happen. It may just take time.

What advice would you give young authors hoping to make a career out of writing?

Write every single story that comes into your head. The more you write, the better you get. And write the stories that appeal to you, not what seems to be popular at the time. If you’re going to see a book to publication, you will read it dozens of times, so it needs to be something you really care about, otherwise you’ll get sick of it and that will show to the readers. Plus, it takes so long to write and traditionally publish a book, that if you chase a trend, chances are good that it will be over by the time you try to sell your story.

Read as much as you can, both within you genre(s) and outside of them. Note what works and what doesn’t. Over time, you’ll find yourself “reading like a writer,” which means you can’t just enjoy a book like you used to; whether you realize it or not, you’ll be mentally dissecting both the good and the bad to try to figure out why you did or didn’t like something. And that’s how you learn. Don’t discount the bad books; oftentimes, they teach you just as much as the amazing ones.

Once you’ve finished a draft of your novel, celebrate – this is something few people accomplish – but also realize you are far from finished. You’ll go through several rounds of edits before your book is ready for an agent or editor to see it. Take advantage of beta readers and consider hiring a professional editor. Their critiques may hurt your ego (some have made me cry), but after some time, you’ll realize your writing (and your skill) benefits from honest feedback.

Finally, don’t give up. Writing professionally is a tough business, full of rejection from agents, editors, critics and readers. There are days where it seems like everyone but you is announcing successes. But the only way your turn will never come is if you quit. Just keep writing. If one book doesn’t make it, write another, and another if you have to. On the tough days, it can help to remember why you started writing in the first place. Chances are good it wasn’t for money (the blockbusters really are rare). Remember your story and your characters. You have a duty to them to tell their story, to keep going. And once that story is done, there will be another to which you are bound. Writing isn’t so much a choice, as it is a responsibility – to your stories and to yourself. Treat it with the same respect you would any other job or commitment. That’s what separates the pros from the hobbyists.

Do you have any other questions for me? Thoughts about what I’ve written? Please share them in the comments below.