Paper: Changing Minds, Changing Role: Guinevere Throughout Literary History

Today I had the amazing privilege of attending and speaking at my very first academic conference, the Seventh Annual Symposium on Medieval and Renaissance Studies at Saint Louis University (SLU).

As soon as I get my footnotes in proper format, I’m going to upload the paper I gave on academia.edu (great resource for all you researchers out there), so I thought I would share it here as well. It is basically a 20 minute version of the same argument I give in The Once and Future Queen, just WAY pared down. Hope you enjoy!

Changing Minds, Changing Role: Guinevere Throughout Literary History

When you think of Guinevere, chances are good two other names spring to mind: Arthur and Lancelot. For nearly two thousand years, she has been defined by the men in her life and the sin she committed. But the Guinevere of Arthurian literature is so much more. She is a bellwether of society’s views toward women, a character that changes over time as history’s thoughts on women evolve. She is a representative figure of the fears, hopes, lusts, and dreams of society, a figure ever morphing to meet the needs of her reader.

While a full account of Guinevere’s evolution is beyond the scope this presentation, I will endeavor to show through a handful of examples how she has served as both a warning and an aspiration for women over the last two thousand years.

Beginnings and Geoffrey of Monmouth
Guinevere begins her Arthurian journey in Welsh poetry and literature as very much a peripheral character, an object with no real identity or agency outside of her interactions with Arthur. The earliest mention of her is in the story “Culhwch and Olwen,” which is part of The Mabinogion, a collection of Welsh tales first written down between 1100-1225, but believed to be much older. Here she is little more than a symbol of Arthur’s court and its wealth. This is a silent, objectified role that she will play often in the future, even in the famous Sir Gawain and the Green Knight and is in keeping with the way women were perceived by the Celts.

While Celtic women were better off than their Greek and Roman counterparts, the Celtic world was not a matriarchal utopia, nor did its women have equal rights, as some like to believe. While they had many rights and laws that protected them, Celtic women could not act as witnesses, could not enter into contracts without their husband or father’s consent, and had limited rights of property ownership and inheritance. Even “a queen had no official or special legal rights independent of her husband.”[1]

Guinevere is also mentioned in four of the famous Welsh Triads, mnemonic devices dating to the ninth century[2] meant to preserve early folklore, mythology, and oral history. Here we find the idea that there may have been two or three Guineveres and the condemnation of Guinevere as one as one of the unfaithful wives of Britain: “One was more faithless than those three: Gwenhywfar, Arthur’s wife, since she shamed a better man than any of the others.” Some see this as proof that Guinevere had a bad reputation from the beginning, but others believe it was a later addition, written after Geoffrey of Monmouth introduced Guinevere’s affair with Mordred into Arthurian legend.

Either way, without Monmouth, there would be no Guinevere as we know her. His pseudo-history The History of the Kings of Britain contains very little information about Guinevere: only her lineage, her betrayal of Arthur with Mordred and her flight to safety in a convent. In fact, she is mentioned only six times and never directly speaks, establishing a tradition of passivity it will take hundreds of years to break, but is perfectly aligned with early medieval views of proper female behavior.

The Middle Ages are widely considered one of the worst times in history to be female. Powerful priests used the Bible—specifically the story of woman being created by Adam’s rib and St. Paul’s admonition that women should be subservient to men, remain silent, and never teach—to emphasize the superiority of men and sinfulness of women as descendants of an immoral Eve. The Virgin Mary, meek, mild, and completely obedient to God’s will, was seen as the paragon of womanly virtue.

Medieval woman were classified according to their sexual status, rather than their occupation: they could be virgins, wives, mothers or widows.[3] Their role was strictly to support the life desired by men. And when they went against societal expectations, like Mary Magdalene, they had to repent. Hence, Geoffrey of Monmouth has Guinevere first join in Mordred’s rebellion against Arthur, then flee to a nunnery for protection. There “she took her vows among the nuns, promising to live a chaste life,”[4] silent, submissive and humble, just as a medieval woman was expected to behave.

Chrétien De Troyes
The next major figure to shape the character of Guinevere was Chrétien De Troyes, a twelfth-century poet who invented the love affair between Guinevere and Lancelot as an example of courtly love, likely at the behest of this patroness, Marie de France.

In his tales, Guinevere is a cold, shrew-like character who berates Lancelot as proud because on his way to rescue her, he hesitated a moment before stepping into back of a cart, lest he appear to be a common criminal. While this may seem like odd behavior, both characters are following the rules of courtly love, which insist that the man be almost obsessively in love and willing to do anything, even humiliate himself for his beloved, and that the woman be wanton and jealous and “correct any behavior in her lover that does not follow the rules of courtly love.”[5]

In Chrétien’s stories, Guinevere and Lancelot’s love is one of bliss and joy with no hint of remorse, which is in keeping with Marie de France’s ideal of courtly love. Although sexual relations are rarely portrayed as part of courtly love, it is possible that Marie—if she was indeed the source of the affair storyline—may have been using it as a bit of reverse psychology to emphasize the exact opposite of accepted courtly love behavior,[6] which kept love at a safe spiritual distance. In this way, Guinevere and Lancelot served as a warning to the members of her court.

The Vulgate Cycle
Not long after, in early thirteenth century, The Vulgate Cycle (also known as Lancelot-Grail Cycle) was written. Believed to be the work of Cistercian monks and clerics, the Vulgate Cycle is five interconnected tales telling the story of King Arthur from his birth to his death. These stories are the first to associate Guinevere with witchcraft and the Guinevere/Lancelot affair with the need for religious repentance from guilt.

As in earlier stories, Guinevere has no personality of her own, existing solely as an object of affection for the men in her life. Some believe she isn’t meant to be seen as a person, but as a symbol of Lancelot’s fatal flaw—loving her costs him the Grail and brings about the fall of Camelot. Here again we see her not as a woman in her own right, but as a person beloved by Lancelot, the Eve to his Adam who brings about his downfall.

It very well could be that the monks who penned this version of Guinevere, being chaste and cloistered away from the outside world, simply didn’t have the experience with women necessary to craft a convincing female character. Or, it could be that they were more interested in getting across their religious message of the evils of woman and the importance of repentance than in representing Guinevere accurately. Whatever the reason, they cast a long shadow of guilt that become more prominent as the popularity of the Arthurian legend soared at Thomas Malory’s hands.

Malory
Malory’s Le Morte d’Arthur is one of the most famous works of Arthurian legend. It is the one that firmly placed a Christian King Arthur in the Middle Ages and made Guinevere a main character. In fact, she can even be seen as the prime motivator of the story, as she is the reason Lancelot goes on adventures and demonstrates his skills as the best of knights. Plus, her affair with Lancelot is what ends up allowing Mordred to usurp the throne. [7]

Like the story, Malory’s Guinevere is complex, and often contradictory, which can make it difficult to get a handle on exactly who Malory intended her to be. She is hot and cold with Lancelot and changes seemingly without motivation from a noble figure to a conniving adulteress and then again to repentant nun.[8] This is likely the result of the disjunction between Malory’s varied source materials and his own views[9] as he grappled with a sin he was forced to include, but then had to find a way to redeem.

Under Malory’s pen, Guinevere is symbolic of several things. First, of a woman’s role in helping her man attain heavenly perfection.[10] Throughout the tale, Guinevere “tries to repair Lancelot’s flaws.”[11] This is why she refuses his final kiss; by doing so she is in effect ensuring salvation for them both.

She is also symbolic of an ideal queen, a role at which she both succeeds and fails, and therefore appears contradictory. On one hand, she is a capable supervisor and helpmate to Arthur, yet she fails to produce an heir, which is her most important duty.[12] In succumbing to her feelings for Lancelot, Guinevere also fails in her fidelity to her king, which is the supreme duty of any subject, especially the queen. Later, in becoming a nun, she takes on the role of repentant sinner and acts as the guardian of morality for both the female sex and the court of Camelot, and by extension, as a warning for the women of the Malory’s time.

Renaissance and Victorian Eras
After Malory, the Arthurian world—especially in relation to Guinevere—went into something of a drought until the nineteenth century due to shifting morality after the Reformation[13] and the association of James I with King Arthur.[14]

This negative mood reigned until the Victorians revived interest in all things Arthuriana. When Tennyson introduces Guinevere in Idylls of The King, she is already with the nuns at Amesbury, anonymously in hiding because of the affair with Lancelot and the ensuing war. Tennyson is one of the first writers to acknowledge the significance of Guinevere by allotting her an individual idyll.”[15] To build her character, he started with the self-absorbed, scheming manipulator[16] of Malory and Chrétien, but made her more well-rounded with clear internal conflicts that give her a life outside of the actions of men around her.

Tennyson’s Guinevere is a character torn between her duties to a man she does not love and the love she feels for a man she cannot be with. Arthur is presented as a godlike, perfect figure. Conversely, Guinevere is human and weak. In her affair with Lancelot she “betrayed both her public duty of assisting Arthur in his creation of a moral” kingdom “and her private vows to the husband who deserves her love and fidelity.”[17] With sins of this magnitude, her only hope for redemption came in suffering that moved her to sincere and deep remorse.

Like Victorian women, she is “condemned by the very conventions she is forced to enact.”[18] To be a woman in the Victorian era was to be subject to contradictions on a daily basis. Women were at once indispensable because they brought forth life, and utterly perplexing in a male-dominated world, especially once they showed a willingness to go against cultural norms and began, for the first time in history, to demand their rights. Guinevere’s prime sin, adultery, was decried from the pulpit and the judges’ bench, yet was the most rampant open secret of Victorian society – yet it was only acceptable behavior for men.

This hypocrisy was brought about by a flawed model in which women were expected to be submissive examples of physical and spiritual purity,[19] the angels in the house. But because Guinevere refused to conform to the submissive wifely role her husband and her society prescribed, she became not only a threat her marriage, but to social order, and the signifier of all threat to that order.[20]

Modern Era
With apologies to William Morris, T.H. White, and others could be discussed, we will now skip forward in time to the early 1980s, when, with the exception of Marion Zimmer Bradley’s “featherhead” Guinevere in The Mists of Avalon, the character began being treated with respect and was equal to King Arthur for the first time. Penned primarily by women, she became a real person who was shaped by her past, with hopes and ambitions of her own. This Guinevere was the embodiment of the modern woman’s dream, able to handle anything, to overthrow the patriarchy and finally usher in the elusive era of equality women had been actively campaigning for since they first whispered the notion of suffrage nearly two hundred years before.

The first modern author to show Guinevere as Arthur’s equal was Parke Godwin in his early 1980s novels Firelord and Beloved Exile. His Guinevere is a woman with agency, intelligence, and a willingness to act according to her own whims. She is equal to Arthur in education, experience, and will, completely at odds with the meek, jealous, temperamental woman of previous legend. This is a Guinevere for the modern age, one who will rule alongside her husband and claim her worth in her own right rather than allowing others to define it for her. She is a fitting symbol of the time when women were beginning to come into their own as people, both in the workplace and in the home, demanding an end to the sexual harassment that plagued them for so long and speaking up for equal rights.

Beloved Exile was the first story to explore a non-cloistered life for Guinevere after Arthur’s death. It is likely not coincidental that in this same period women were beginning to enter the workforce en masse and take responsibility for their place in business and society as well as in the home. Hence, we see writers like Godwin placing additional emphasis on the administrative nature of Guinevere’s role as queen.

Another example is Sharan Newman, whose 1981-1985 Guinevere trilogy is still one of the best-known, most studied, works of modern Guinevereian fiction. She was the first to explore Guinevere’s youth, but also to give her a clear character arc that spanned the entire trilogy and helped the reader grow attached to her even as she matured. Her books “closely follow Guinevere’s voyage from a woman always relying on male wishes, desires, and rescues, to a truly adult woman who makes her own choices and therefore lives independently.”[21] This is perhaps best reflected at the end of the second book when Guinevere says to Lancelot, “All my life, I waited patiently for someone to come along and rescue me. But with Mordred, I knew no one could. And I stopped waiting. After all these years, I finally rescued myself.”[22]

Guinevere’s journey is one many women of the time could relate to. These readers were born in a more father/husband-centric time, and after a few decades of living, woke up to see themselves as individuals who didn’t need to depend on the men in their lives to survive, financially or in any other way.

As the 1980s came to an end and the 1990s began, Persia Woolley was penning a completely different take on Guinevere, described by one scholar as “arguably the most outspoken and independent of all the Guineveres written by feminist Arthurian authors.”[23]

In Wooley’s trilogy, Guinevere is very much Arthur’s equal. When she learns that Arthur would like to marry her, she weighs the pros and cons of his proposal with her father, considering first what it would mean for her people, as she views herself as their mother. When she accepts, Arthur takes her as his co-ruler, granting her power and listening to her innovative ideas. This, too, is consistent with the mores of the time, when the idea of the “man of the house” was gradually fading and men were ceding marital power in favor of establishing a more equal married relationship. Women were also holding the offices of mayor, governor, and congresswoman for the first time, so it is not surprising that Woolley allowed Guinevere to rule while Arthur was away, a success he later acknowledges.[24]

Conclusion
With the decline in popularity of feminism at the end of the twentieth century, authors and publishers soured on the idea of Guinevere, no longer seeing her, and the feministic power she represented, as relevant. According to a 2002 study, “no fewer than forty books on Arthurian themes were published in the United States in the year 2000 alone,”[25] but only a handful were written from the female perspective.

Enter self-publishing in the late 2000s. These authors, freed of the constraints of what agents and publishers believed would sell, looked at the market, realized it had been more than a decade since a Guinevere book was published, and took up the call to arms. Nearly a dozen versions of Guinevere’s story – from historically accurate historical fiction to paranormal fantasy and romance involving vampires and faerie changelings – have been self-published in the last five to ten years. These Guineveres are a far cry from the character’s docile, silent origins; rather, they are heroines for the #Metoo era, women who are strong, intelligent, sexually liberated and in charge of their own fates. Even when their main storylines echo those of Monmouth, Malory and Tennyson, these Guineveres triumph, carrying the Arthurian legend forward and positioning it for future generations.

From a silent object or possession and a living morality tale highlighting the importance of repentance from sin, to a warning of proper Victorian female behavior and an inspiration to second and third wave feminists, the character of Guinevere has undergone massive changes as the role of women in society has evolved. She has reflected the best of womankind as a helpmate and moral guardian, as well as the worst as a shrew and wanton whore, until, finally in the modern era, under the pen of female authors becoming a reflection of their hope for equality. Given this pattern, there is no doubt that Guinevere will continue to change as society does reflecting both our aspirations and fears of female power until the day the war of the sexes comes to an end and Guinevere can finally take her place beside Arthur, ruling Camelot in parity and peace.

[1] Macleod, Sharon Paice, Celtic Myth and Religion: A Study of Traditional Belief (Jefferson:North Carolina, McFarland & Co., Inc., 2012),188.

[2] Fries, Maureen, “The Poem in the Tradition of Arthurian Literature” in The Alliterative Morte Arthure: A Reassessment of the Poem, ed. Karl Heinz Goller (Cambridge: D.S. Brewer), 31.

[3] Leyser, Henrietta, Medieval Women: A Social History of England 450 – 1500 (London: Phoenix Press, 2003), 93.

[4] 101 Monmouth, The History of the Kings of Britain, 259.

[5] Comer, “Behold Thy Doom,” 16, 22.

[6] Walters, “Introduction,” lxi.

[7] Howey, Ann, “Once and Future Women: Popular Fiction, Feminism and Four Arthurian Rewritings,” (PhD thesis, University of Alberta, 1997), 28.

[8] Comer, “Behold Thy Doom,” 72.

[9] Ross, “The Sublime to the Ridiculous,” 193.

[10] Walters, “Introduction,” xxxi.

[11] Wyatt, “Women of Words,” 135.

[12] Jillings, L. G., “The Ideal of Queenship in Hartman’s Erec,” in The Legend of Arthur in the Middle Ages : studies presented to A.H. Diverres by colleagues, pupils, and friends, eds. B. Grout et al. (Cambridge: D.S. Brewer; Torowa N.J., U.S.A.: Biblio Distribution Services, 1983) 123.

[13] Gossedge, Rob and Stephen Knight, “The Arthur of the Sixteenth to Nineteenth Centuries,” in The Cambridge Companion to the Arthurian Legend, eds. Elizabeth Archibald and Ad Putte (Cambridge: Cambridge UP, 2009), 103.

[14] Ross, “The Sublime to the Ridiculous,” 32.

[15] Gordon-Wise, The Reclamation of a Queen, 49.

[16] Bonner, “Guinevere as Heroine,” 51, Comer, “Behold Thy Doom,”53.

[17] Umland, Rebecca, “The Snake in the Woodpile: Tennyson’s Vivien as Victorian Prostitute,” in Culture and the King: the Social Implications of the Arthurian Legend, eds. James P Carley, Valerie M Lagorio, and Martin B Shichtman (Albany: New York State U of New York P, 1994), 283.

[18] Comer, “Behold Thy Doom,” 65.

[19] Bonner, “Guinevere as Heroine,” 8.

[20] 309 Ahern, “Listening to Guinevere,” 105-106.

[21] Gordon-Wise, The Reclamation of a Queen, 128.

[22] Newman, Sharan, The Chessboard Queen, 248.

[23] Cooley, “Re-vision from the Mists,” 32

[24] Cooley, “Re-vision from the Mists,” 28

[25] Beatie, Bruce A. “The King Arthur Myth in Modern American Literature.” Science Fiction Research Association, “SFRA Newsletter 259/260 ” (2002). Digital Collection – Science Fiction & Fantasy Publications. Paper 76. Page 35 http://scholarcommons.usf.edu/scifistud_pub/76

Indie Author Day 2017 Speech

Once again this year, I was invited by a local library to speak on Indie Author Day. I was asked to speak about self-publishing and I wanted to share my speech here since not everyone was able to attend. Hope you enjoy.

I always thought I would be a traditionally published author. I hate to admit it, but I used to look down on self-publishing. I thought it was only for people who couldn’t make it with the big publishers in New York and was, therefore, inferior. Unfortunately, that’s a stigma that remains today. I said I would never do it. I’ve learned never to say never because I will end up doing exactly that. (I also said I would never blog and I’ve been doing that for six years now.)

Who Am I and Why Should You Listen to Me?

I’ll give you a short version of my history as a writer so that you can see how I came to have such an about-face of opinion. I started taking my writing seriously in 2008. Once I figured out that if you wanted to be published traditionally you had to get an agent, I started querying them. It took me two years and nearly 40 rejections to get my agent. I was with her for about two years. She was great at first and Daughter of Destiny did well on submission – it went to acquisitions three times at major houses – but no one made an offer, either because I was new or they didn’t know how to market Arthurian legend. Around the time my second book went on submission, my agent basically stopped doing her job for all her clients. When she wasn’t receptive to my suggestions for a better working relationship, I left her because I could see she wasn’t long for the industry. Not long after I began querying other agents, she stopped being an agent. I had a lot of interest in my next book, Madame Presidentess, but no offers. I wanted to have it published before the 2016 election, so there was a limited amount of time for me get representation because traditional publishing takes so long. At the same time – this was summer of 2015 – the industry was changing and I was beginning to see more indie success stories, both among my author friends and in the press, so I started opening my mind and investigating. In August of that year – on my birthday – I decided I would give it a go since most of my books had already been shopped, at least somewhat, so I had nothing to lose.

The Traditional Punishing Industry Today

Sadly, I’m not alone in getting SO close to traditional deal and then deciding I’d be better off doing it myself. That’s the thing: because publishers no longer want to nurture careers – they are only interested in the next best seller or at least what they think will be the next big thing – they are taking fewer and fewer risks with new authors or unusual subject matter (or in the case of historical fiction, time periods and places that don’t have a long history of strong sales). And because of that, agents have to be more selective in who they choose to represent, so it is getting harder and harder to break into traditional publishing if you’re not already a household name in some other way, like being a reality or Youtube star.

But despite this, there are still many valid reasons to try to break in. There is a greater chance of fame and riches with a traditional house, and foreign rights, movie deals, and other subsidiary rights are easier to exploit. Then there is the advance, where someone pays you for your writing, rather than you paying the cost of publishing, which is a clear financial advantage. Plus, there is validation in having a major publisher say your work is worthy, and there’s a lingering cache to being able to say you’re traditionally published. Some authors have no desire to be marketers and business people – all the additional things that come along with being an indie author. For those who want to just focus on writing, traditional publishing is likely the right path

However, there are disadvantages to being traditionally published as well. For one, you as the author have little to no control. Some houses will edit your book with an agenda in mind and even though it’s your story, you’ll have to change it how they want if you want it published. Most authors, with the exception of the really successful ones, also have no control over their book cover and varying degrees of control over the back cover copy, so they may or may not actually reflect the book inside. Traditional publishing is notoriously slow, and that limits the number of books traditionally published authors can publish. This is why many use pen names, so they can publish more books faster. In addition, royalty rates are very low, around 10%-12% and it is hard to earn out an advance. Finally, an author under contract at a traditional house faces constant instability and uncertainty. If your books don’t sell enough, your editor leaves, or the imprint goes in a different direction, you can be dropped. Lines and imprints can close. A friend of mine had that happen and lost three book deals in one day. And contracts can be canceled as well.

The Independent Publishing Industry Today

On the other hand, being an indie author brings with it great stability and control. You won’t drop you or cancel your contract. You can publish what you want, as fast as you want, without worrying about having to wait or change your name. For example, I’m at a bit of a disadvantage in the traditional publishing realm because I like to tell the stories of unknown women. Traditional publishers want marquee names. I also love Dark Age history, but traditional publishing only wants post-1066 time periods, unless its Greek or Roman, an concentrates most heavily on Tudor, Regency and WWI and WWII periods. Being my own boss allows me to publish where my heart is, rather than writing to trends that seem arbitrary. This is very important because the love and passion you have for a project shows up in your writing, as does the lack thereof. Publishing myself also allows me to ensure the book cover, back cover copy and all other details are exactly as I envision them and actually relate to the book. In addition, our royalty rates are often much higher than those in traditional contracts, up to 70%-90%. There are many reasons for this, but the most obvious is that we don’t have to pay a publisher and agent first.

But there are down sides to self publishing as well, and it’s best to go into it with your eyes wide open. Just as with traditional publishing, unless you are one of the few lucky flukes out there, you aren’t likely to get rich. The financial outlay is one of the biggest deterrents to self publishing. If you do it right, it will be a significant investment. I, for one, have yet to make a profit and I’ve been doing this for two years with modest sales. However, if you view that up-front cost as an investment in your company and your future – just as if you were opening a bakery or a flower shop – it is more bearable.

The other big downside is lack of visibility. Without a major publishing house behind you, it is very, very hard to stand out from the crowd. According to The Book Industry Study Group (BISG),  more than 4 million books are published each year, 2.8 million of which are in English. That’s a LOT of competition. But, there’s nothing saying that if you were traditionally published you wouldn’t have to face the same situation. Unless your book is one the house anticipates being a big hit of the season – one of maybe 10 out of the hundreds of books published each quarter – you will have to do most of your own marketing. There is a general rule among traditionally published authors that a writer should save a percentage of their advance, anywhere from 10% to 90% depending on how much they got, for marketing. The bottom line is that no matter how you’re published, your book won’t be a success unless you work hard to make it so.

What Indie Authors Can Do to Be a Success

But the good news is, there are many things  authors can do to become a success, and indie authors have even more control than their traditional counterparts. One of the biggest advantages we have is that we control the price of our books. That means we can set the price based on what our competitors are selling for, can price adjust if we see the marketing changing or sales are slow, and we can have sales anytime we want – all without asking for permission and fighting a bureaucracy. This gives us tremendous power in the marketplace. We can also sell and market however we see fit, without having to worry about possible conflicts or contract restraints. Blog tours, guest blogs, articles, advertisements, social media, public appearances are all completely within our control. It is up to us how big or small we take things.

I have five requests for anyone thinking of becoming an indie author  – things that, if everyone who self-published did them the stigma associated with our manner of publishing would dry up very quickly.

  • Have your work professionally edited – no matter who you are, even if you are an editor by day or know someone who is really good at it, you need a fresh set of eyes to evaluate your work. There are inconsistencies, dropped plot lines, missing characters and spelling and grammar errors that you are too close to your work to see. The goal of indie authors should be to produce books that are indistinguishable from traditionally published works.
  • Use a professional cover designer – We like to use the phrase “don’t judge a book by it’s cover,” but we all do it. Studies show that you have 10 seconds to capture a reader with your cover and book description. If a book cover appears homemade, we will judge the contents as inferior. That is the last thing that any author wants. Many people skimp here because they want to save money, but this is a mistake. Keep in mind that just because you or your child or grandchild or neighbor have some Photoshop skills does not mean you know how to effectively design a book cover. There is a science and entire hidden language to book covers that professionals know and that avid readers perceive. The fonts, images and placement are all done very carefully. For example, in romance, the heat level of a book is indicated by the way the characters are clothed and interact, as well as the colors used. You can get an idea of the language of your genre by looking at best-selling covers in your genre for the common elements; they work for a reason.
  • If you’re aiming to become a career author, treat it like a job – There is nothing wrong with self-publishing to have a book available for family or even just your own enjoyment, but here I’m talking to those who want to make being an author their career. You’ve heard the phrase “dress for the job you want rather than the one you have.” The same goes for how you view your job as an author and how much effort you put into it. Some people are lucky enough to write full-time, whether they are retired or just don’t have to work. Many of them put in at least as many hours as those of us who work office jobs, sometimes more. But no matter what your situation is, you can be professional about it, and regardless of how much or little time you have, your number one duty as a professional author is to write. If all you have is an hour a day, or weekends or vacation days, use that time to devote to your business. That is the only way to success. The more of us who act like professionals, the higher esteem in which we will be held.
  • Join professional groups for indie authors – No one writes or markets a book alone. In that regard “self-publishing” is a misnomer. The best way to keep up with the changes in the industry, learn best practices and get your questions answered is to join groups like the Independent Book Publishers Association (IBPA) and the Alliance of Independent Authors (ALLi). They are relatively inexpensive and incredibly valuable. Also don’t forget your genre associations and professional associations for all published authors like Novelists, Inc. and The Author’s Guild. Plus your local writer’s groups: here locally a few that accept authors of all genres include: St. Louis Author’s Guild, Missouri Writer’s Guild, and Saturday Writers.
  • Join groups like Self-e that are aiming to promote the best of the best of self published books – There are many groups out there fighting to showcase the best of indie publishing. This being Indie Author Day, I want to give a plug to our sponsors, Self-E. Library Journal, one of the most respected names in publishing, is the sponsor of this program, which  connects indie author’s books with libraries and readers. It is free to submit your book for their consideration. Right now they are actively seeking adult and young adult fiction. They are also accepting nonfiction, poetry and children’s submissions, but are still working on plans for when they will begin actively reviewing those genres. When you submit your book, it will become part of your state collection, which means it is available to libraries all over your state. If your book is selected as a Self-E Select book, which means it is one of the best of all self-published books, you will be entered into their national Self-E select catalog, and be eligible for a review in Library Journal, which is right up there with Publisher’s Weekly and Kirkus in terms of industry endorsements. All of my novels are Self-E Select designated and Daughter of Destiny was reviewed positively by Library Journal. Self-E also helps you connect with your local community, which is the best way to begin building your reputation as an author. In addition, they have an annual contest to select the best indie books in certain genres. If you are a speaker, you can also join their ambassador program, whereby if you’re selected, you’ll have the opportunity to speak and sell your books at events like this.

Looking to the Future

This is both an exciting and scary time to be an author. The industry is in flux and that can be frightening, especially because no one knows what will change from one day to the next or what the future will bring. But it is also extremely exciting because we have more options than ever before, especially as indies. With success stories like The Martian, 50 Shades of Gray and authors like Colleen Hoover, Bella Andre and Hugh Howey, we have proven that indie publishers mean business and we are here to stay.

There really is nothing you can’t do as an indie author if you put your mind to it. It might take a little extra work, but why not make your dreams come true on your own terms? Audio books, illustrated companion guides, foreign translations, stage or screen adaptations, aren’t only the realm of the traditionally published anymore. And if you decide indie isn’t right for you, there’s no reason you can’t go back to the traditional route or become a hybrid author who publishes both traditionally and independently. The flexibility is part of what makes being an indie author so great.

In her novel The Light of Paris, Eleanor Brown writes that the surrealist artists of post-WWI Paris were “making space for themselves without waiting for someone to give them permission.” That is exactly what indie authors are doing now. I couldn’t be more thrilled to be an indie author and represent such a diverse and thriving community. I say with full confidence that we are the future. I hope you will join me.